Our Approach To
Efficiently Market And Sell Your Home
Our marketing team develops an individual custom adverting and marketing plan geared toward finding the right buyer for your property. The following is an outline of some of the areas we utilize. We are constantly researching, educating and evolving to stay ahead of the curve. We work hard to ensure that you get the best offer in the quickest time possible.
As of 2017, we have approximately 5,000 people actively subscribed to our email list. Our subscribers are categorized in order to correctly market to the correct potential buyer. We utilize the latest mass mail technologies to send active embedded video, photographs, and interactive content. This has proven to be a very effective tool in our business.
Photography & Video Tours
We have contracted 2 of the absolute best photographers in the Midwest to provide stunning photography of your property. In instances where there is a vacant property, we digitally stage the photographs to give potential buyers that "home" feeling.
In addition to photography, a custom virtual walkthrough is developed for each property which is then used in all of our marketing outlets. This is extremely useful for potential buyers looking to preview homes before committing to an appointment. Time is valuable. Videos allow potential buyers to witness all of the highlights of your property.
In order to sell your home to the right people, we have to make sure that the right people are seeing it. Our analytics team specifies the area and breaks down the demographic by going in depth when picking out particular characteristics about the type of neighborhood, house, and type of buyer.
Our social media team makes sure to get the word out on your property. We utilize organic and paid campaigns. Our average reach is up to 30,000+ people. Our listings get promoted on Facebook, Instagram, LinkedIn, Pinterest, and Google Adwords. We also purchase paid website and banner placements on other valid web pages and browsers. We specify the required demographic in each campaign targeting our resources to the appropriate viewer.
Listing Syndication is an important factor when selling your home. We have accounts with every major real estate listing syndication. Sites such as Zillow, Trulia, Realtor, Craigslist, MLS etc. increase the reach of potential buyers and buyers agents in a way nowhere else will.
Each of our listings has their own feature page on our website. We monitor traffic on a daily basis and customize the pages to our users' interactions. Within all of our marketing efforts your listing redirects to detailed information on the property's custom webpage.